What is programmatic advertising? A beginner’s guide
https://www.marketingweek.com/programmatic-advertising/
Mar 27, 2017 · Kenneth Kulbok, programmatic sales lead EMEA at LinkedIn Programmatic, agrees that too often programmatic is jargon heavy and surrounded in complexity. “Put very simply, programmatic is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them, often in real time.
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