The Preferred Brands in Africa
https://theexchange.africa/industry-and-trade/manufacturing/the-preferred-brands-in-africa/
WEBMay 1, 2021 · The Preferred Brands in Africa. According to Brand Africa 100: Africa’s Best Brands 2020 survey, Africans prefer foreign brands over local ones. In 2011, the representation of African brands seemed very optimistic when they registered a 34% representation, but in 2020 it dropped to an all-time low of 13%. africano
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