What is social media? | McKinsey
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-social-media
Web ResultJun 8, 2023 · Social networks. Social networks, such as Facebook and Twitter, allow people to foster relationships with family, friends, brands, and perfect strangers. Users can follow other users online, sharing photos, life updates, random thoughts, and more. Businesses can capitalize on social networks through branding and …
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