An Earnest Exploration Of Hublot, The World’s Most ... - Hodinkee
https://www.hodinkee.com:443/articles/an-earnest-exploration-of-hublot-the-worlds-most-polarizing-watch-brand
WEBJun 13, 2023 · Hublot went on in their rubber-strap-but-expensive way, doing fine but not killing it. Enter industry tycoon Jean-Claude Biver in 2004, who was actually the first to start talking about the Art of Fusion, a phrase which, all these years later, is both helpful and also sounds like it should be the name of a Rush album.
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