Geographic Segmentation How-To Guide | SurveyMonkey
https://www.surveymonkey.com/market-research/resources/geographic-segmentation-how-to-guide/
WEBCompanies use four types of market segmentation strategies to group customers: demographics, behaviors, attitudes, and location. Grouping people based on their location is known as geographic market segmentation. A market’s location provides insights into the local tastes, habits, income, and preferences for a particular area.
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