What Is the Growth Share Matrix? | BCG - Boston Consulting Group
https://www.bcg.com/about/overview/our-history/growth-share-matrix
WebThe growth share matrix is, put simply, a portfolio management framework that helps companies decide how to prioritize their different businesses. It is a table, split into four quadrants, each with its own unique symbol that represents a certain degree of profitability: question marks, stars, pets (often represented by a dog), and cash cows.
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