What is Above the Line Marketing? Difference between ATL, BTL …
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WebAug 16, 2023 · The acronym ATL is short for “above the line.” ATL advertising, as the name implies, uses conventional mass media to reach customers. Paid television or radio advertisements, print ads in periodicals or newspapers, and online banner ads are all examples of ATL marketing. Also Read Marketing Process: Meaning, Steps & Examples.
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